readers on the web: essay no.1

we researched web reading habits. we learned at the great site www.useit.com that 100 words is what you will read. we discovered we read web pages in an F pattern: first the top horizontal bar, then the bottom horizontal bar.

After those bars, we read the page down on the left side looking for content and keywords. Each 100 hundred words we read keep us on a page 4.4 seconds more. So all most of us see is what our eyes find in this F-pattern. Go to useit.com for more. This is how much space one hundred words take up.