Saturday, December 29, 2012

the logo board game

are you one falsely believing that marketing does not work on you? buy this game.

you will discover you know far more about corporations and their ad campaigns than you care to admit.

Friday, December 28, 2012

nerf for distance

all business is serious business. some just get to play more at work. this article about the design process at nerf at wired.com

Thursday, December 27, 2012

what readers want

the short answer: nobody knows. traveling the internet world of experts gives a wide range of opinions:

  • good content (what's that)
  • personal stories (not really anyone's business, unless empathy increases readership. then we're all for it)
  • solve the readers problems (you don't have any of those, right?)
  • publish regularly
  • don't publish too regularly; it's confusing (thank you dueling experts; and one of them is condescending. really, too confusing. come on, we live in 3 second attention spans. more, more, more...)
  • respond to comments (this one we believe)
  • anticipate what the readers want (psychics have their own blogs)
  • tell the readers what they want (we really like this one)

    we are certain we can give the reader what they want. just tell us in the comments. no magic. no guessing.

    you know it would be a cool experiment. you offer a topic. we here at mentalogica noodle about a bit. give an opinion. see if we can make somemone angry (or happy).

    our intent is to serve our interests while integrating yours.

    how 'bout that: no links.

  • Wednesday, December 26, 2012

    your password is still terrible

    follow this link. check your password. realize how weak it is. and then change it.

    good. now you've done that.

    now give 14'35" to this busting of password myths. then, go to your tech group tell them you know better. because, now you do. and begin the revolution in password security your workplace so desperately needs.

    Tuesday, December 25, 2012

    merry (vintage soviet space program) christmas

    we found this image post at boingboing.net with this link to the larger collection.

    instagram versus your photo

    we found this over at digitaltrends.com. read it.

    we want you to stay informed. privacy evolves almost daily in todays digital world.

    imagine you sent family pictures to aunt sally. she then uses your photos to earn money from your face. for some reason your face is perfect for their new label. a label covering a salsa jar, a juice bottle, whatever you can imagine.

    now, is this the same problem instagram faces?

    who owns the profit gained from your picture?

    some of these concerns must involve a right to privacy. some CEO's (fb) want you to believe those days are over; that privacy is a bygone concept. it seems unlikely that all or even most of us believe this. but we seem unable to restrain ourselves. we trot our lives out to the internet. and then are mad when everyone knows our business.

    you owe it to yourself to think about your posts, your comments, your uploaded photos. gather some wisdom and filter your choices. be smarter with your words and pictures. and much of this won't matter to you. make a choice. have an opinion.

    Monday, December 24, 2012

    is Facebook really viable longterm?

    why does Facebook constantly send potential friends lists to email? with 1 billion users in sight, how could anything go wrong?

    perhaps a real look at users, ad click through rates, purchases because of the ads, and frequency of use per user would reveal weaknesses.

    consider that instagram owned by Facebook removed high quality images from twitter. twitter pics must be a threat. and with hundreds of millions of users why are high quality photos on twitter a cause for concern?

    let's all think about this for a bit. somewhere out there is the innovator with the idea to reinvent social platforms. please start your own business. Facebook google and the like want to pay you great out of college salaries so they can own your ideas. they took chances. so should you.

    Social Media: no one wants your real opinion

    give the people original content. its what they want. is it really?

    each day there are millions of retweets. people make near identical comments on myriad items. we don't want ideas that are uncomfortable. sharing the same ideas gives us belonging.

    we find a community. do we lose ourselves to common opinions?

    these short essays appear to generate comments. we hope people will argue in the comments. but we intend argument in the logic sense. present premises. support a conclusion.

    perhaps we should offer more inflammatory or emotionally charged content.

    and to follow: why is huff post so popular? no idea. it's just another link curating website with a few bloggers. nothing interesting.

    Sunday, December 23, 2012

    christmas tree fires

    the answer: average 230 each year. see more at the National Fire Protection Association

    end of days - mayan calendar

    so you have read story after story. this suggests that the world did not end. though some may wish it. through all of this talk of calendars and the end of life, many of us never gave any time to learning anything at all about the calendar.

    for example, that image; aztec calendar. but give some time to the article where we found the image

    these civilizations, now only remnants, had amazing sophistication (in some areas; we can't admire all of that history), an academic acumen.

    it may not have been the end, but some of us may have considered: have I spent my time well? am I ready to go?