take a look at this at wsj.com. so this company and the one it bought provided review platforms to commercial entities. as a one person consumer base, i had never heard of either of these firms. i use cnet, consumersearch, amazon client reviews, etc.
chime in. tell me why i am so out of touch. are they a software platform only? although this is a fantastic innovation. i had stupidly thought companies managed their own review collections.